Estimated Time For Project Tasks
Estimated Time For Project Types
Note: All timelines are estimated and actual timeline may vary.
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These logos are SUS’ official identifying marks. These are basic elements in the application of a unified visual identity.
SUS’ logos consist of two parts: the flame and the wordmark. The flame and wordmark should never be arranged differently than the examples we've provided, or combined with other design elements.
The logos are uniquely rendered. They cannot be redrawn, duplicated or modified in any way.
Minimum Logo Size
The SUS school logos have been designed for use in a wide variety of sizes. However, a logo should never be reproduced so small that it becomes illegible or unnoticeable.
In print, the minimum logo size is a half-inch, measured as the height of the flame. Never print the logo smaller than this.
For on-screen uses, the minimum logo size is 100 pixels, measured as the height of the flame. Never display the logo smaller than this.
The logos should always be surrounded by a buffer area of clear space to separate it from text and other graphic elements, as well as the edge of the page. No other elements should infringe upon this space.
The minimum clear space needed is specified relative to the height of the flame. For example:
Unacceptable Logo Usage
The logo is uniquely rendered. It cannot be redrawn, duplicated or modified in any way. While computer software has made it easy to modify graphics, please resist the temptation.
A consistently applied system of identification creates a distinctive visual profile. Any changes made to the logo undermine this goal and can, over time, defeat the entire purpose of our identity and graphic standards.
Whenever possible, print the logo in the school colors. However, when this isn’t possible, it is acceptable to print the logo as solid black or pure white.
The logo should be reproduced so that it is easily seen and recognized. Always place the logo on a solid, contrasting background. Do not place the logo on a busy or complicated background.
Use only the color configurations we've provided. No other colors or configurations are acceptable for the logo.
Typography, used consistently, is one of the most important design elements in establishing a recognizable graphic identity. From hundreds of typefaces available, the Book Antiqua font family has been selected for use in SUS school logos. These typefaces are attractive, functional and versatile enough for use in a wide variety of applications.
Individual schools, departments or offices may not create or produce their own letterhead, envelopes, business cards or any other stationery. Creative Communications staff members are available to assist offices in designing these materials. To place an order, contact Evelyn Kuhn at firstname.lastname@example.org.
Use an apostrophe in bachelor's degree, a master's, etc., but there is no possessive in Bachelor of Arts or Master of Science.
Also: an associate degree (no possessive).
Use such abbreviations as B.A., M.A., LL.D. and Ph.D. only when the need to identify many individuals by degree on first reference would make the preferred form cumbersome. Use these abbreviations only after a full name — never after just a last name.
When used after a name, an academic abbreviation is set off by commas: John Snow, Ph.D., spoke.
Do not precede a name with a courtesy title for an academic degree and follow it with the abbreviation for the degree in the same reference.
In general, spell out one through nine: The Yankees finished second. He had nine months to go.
Use figures for 10 or above and whenever preceding a unit of measure or referring to ages of people, animals, events or things.
In general, confine capitalization to formal titles used directly before an individual's name.
The basic guidelines:
LOWERCASE: Lowercase and spell out titles when they are not used with an individual's name: The president issued a statement. The pope gave his blessing. Lowercase and spell out titles in constructions that set them off from a name by commas: The vice president, Nelson Rockefeller, declined to run again. Pope John XXIII, the current pope, does not plan to retire.
FORMAL TITLES: Capitalize formal titles when they are used immediately before one or more names: Pope John XXIII, President Barack Obama, Vice Presidents John Jones and William Smith.
A formal title generally is one that denotes a scope of authority, professional activity or academic activity: Sen. Dianne Feinstein, Dr. Benjamin Spock, retired Gen. Colin Powell.
Other titles serve primarily as occupational descriptions: astronaut John Glenn, movie star John Wayne, peanut farmer Jimmy Carter.
A final determination on whether a title is formal or occupational depends on the practice of the governmental or private organization that confers it. If there is doubt about the status of a title and the practice of the organization cannot be determined, use a construction that sets the name or the title off with commas.
Academic Titles. Capitalize and spell out formal titles such as chancellor, chairman, etc., when they precede a name. Lowercase elsewhere. Lowercase modifiers such as department in department Chairman Jerome Wiesner.
Email is an important tool for corresponding with prospective students. When communicating via email, providing proper content is imperative to conveying a professional image and delivering good customer service. The guidelines below will assist you in determining the right content to include in your email efforts. Additionally, and perhaps most importantly, following the below best practices will prevent the organization’s email efforts from being identified as spam by email ISPs.